4/25/2025
Ortelius Calls for ‘a New Board and a New Direction’ at Brookdale Senior Living
McKnight's Senior Living (04/25/25) Bonvissuto, Kimberly
In an open letter to Brookdale Senior Living (BKD) stockholders on Thursday, Ortelius Advisors called for “a new board and a new direction” at the country’s largest senior living company after what it said were “years of missteps and shortcomings” that have led stockholders to lose confidence in the current board. The New York-based activist hedge fund group called the April 13 departure of former CEO Lucinda “Cindy” Baier “just the first step” in holding the board accountable for the “massive destruction” of stockholder value. During Baier’s tenure, Ortelius said, Brookdale’s stock price dropped 39%, and occupancy fell to 79.4% compared with 87.2% for the senior living industry as a whole. The letter also cited dips in annual net operating income margins; average annual adjusted earnings before interest, taxes, depreciation and amortization margins; cumulative cash flow; and Brookdale’s tangible book value per share. Just last month, Peter DeSorcy, Ortelius Advisors' co-founder and management member, wrote a letter to fellow Brookdale stockholders about his concern regarding, in his opinion, the senior living operator's “abysmal performance and chronic undervaluation.” That letter kicked off a proxy fight, with Ortelius nominating six candidates for election to the company's board, to “effect meaningful change” and hold the board and management team accountable for “dismal results.” In response, according to Ortelius, the board “hastily” announced a transition plan for Baier, the formation of a CEO search committee and a review of potential governance enhancements. “Following years of defending Brookdale's CEO, despite the company's abysmal performance, and acting only after our launch of a director election contest, we believe that the board's actions are 'too little, too late,'” the letter read. Ortelius laid out what it called “viable paths” to review the company's performance and maximize long-term stockholder value, including monetizing the underperforming owned properties, improving financials, reducing mortgage debt, eliminating the leased portfolio, reviewing strategic alternatives, installing a new management team, and refreshing the board. Brookdale already has appointed two new board members this month. When announcing Baier's departure, the company also announced that it had named Mark Fioravanti, president and CEO of Ryman Hospitality Properties, as an independent director on the board. Yesterday, the company announced that Joshua Hausman, managing partner at MHJ Capital Partners and former managing director at Onex Partners, had been named an independent director on the board. Brookdale also previously announced that current board member Frank M. Bumstead will not stand for reelection at the company's upcoming annual meeting. With the appointment of Fioravanti and Hausman and the impending departure of Bumstead, Brookdale said, the company's board members will have an average tenure of less than four years after the company's annual meeting. Of the eight directors, seven will be independent, including two appointed last year. “The continuing refreshment of our board with highly qualified directors reflects our commitment to bringing in new expertise and perspectives and follows engagement with our shareholders,” interim CEO and Board Chairman Denise W. Warren said Thursday in the announcement of Hausman's appointment. Brookdale's portfolio includes 353 owned properties and 266 leased facilities, according to Ortelius. (Brookdale puts the total at 647 as of March 31, the end of the last period for which it has publicly reported earnings.) Ortelius stated that 406 of the 619 communities it referenced (66% of the stated owned and leased portfolios) reported occupancy of higher than 75%, whereas 213 (34%) reported occupancy below 75%. “We believe that stockholders support our drive for a new Board, and a new direction,” Ortelius said, citing as evidence an 8% increase in stock prices following the firm's board nominations and a 9% jump following Baier's departure. In addition to stepping down as president and CEO earlier this month, she also resigned from her position on the company's board of directors. “After years of missteps and shortcomings, stockholders have lost confidence in the incumbent board's decision-making abilities, and the board cannot be trusted to take decisive action, necessary after the vast destruction of stockholder value, and put stockholders first,” the letter concluded. Ortelius indicated that it intended to file a preliminary proxy statement with the SEC.
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