9/15/2025
YouGov Seeking Internal Hire as Next Chief Executive
The Times (London) (09/15/25) Powell, Emma
An insider is being sought by YouGov Plc (YOU) to become its next chief executive after its previous boss, a former Meta executive, failed to fully understand the pollster’s “unique culture” and abandoned its growth strategy. Steve Hatch left abruptly in February after the company shed almost 60% of its value during his 18-month tenure. Stephan Shakespeare, the chairman and co-founder, was parachuted back in on a temporary basis. The company, which has made its name as a well-regarded indicator of voter intentions, is understood to be searching internally for a chief executive that will revert back to the strategy set out at its 2023 capital markets day, namely scaling up, and better integrating, its various data products and services. A decline in data products revenue last year prompted YouGov to warn on profits, sending the shares down 40% in just one day. Just before Hatch’s exit, the company said data products had returned to “low single-digit growth” on an underlying basis, over the six months to the end of January, after declining by 1% during the previous financial year. Hatch remains a shareholder in the company. YouGov runs large “panels” that inform companies about the consumer perception of their brands or advertising strategies, which includes surveying a couple of thousand people a day about a range of preferences. It is thought to have been felt by the board that under Hatch, who previously led the northern European arm of Meta Platforms, owner of WhatsApp and Instagram, the company had lost focus, and that its €315 million acquisition of GfK Consumer panel at the start of last year was poorly integrated. The company is in the process of overhauling its sales function, reversing changes that had been made to unify its teams, and changing the incentive structure to push more sales of its Brand Index, a standardized subscription product. It is also seeking to expand further in North America. YouGov was co-founded by Shakespeare in 2000, alongside Nadhim Zahawi, the former Conservative chancellor. It recently strengthened its board by appointing Ian Griffiths, a former finance chief at Kantar, and Belinda Richards, a senior partner at Deloitte, as non-executive directors. Shakespeare has previously counted himself out of taking on the chief executive role permanently, saying in March that there was “absolutely no timeline” for appointing a permanent successor to Hatch. Shakespeare and his family retain a stake of about 8% in the company. The departure of Hatch came after Gatemore Capital Management, which had a 1.3% stake in the company, had called for Hatch to be replaced and for the company to seek a private buyer. The company, which is listed on London's junior Aim market, was previously thought to have been eyeing a potential move of its stock market quote to America, which is its biggest market. However, that is now understood to have taken a back seat while it attempts to revive sales growth.
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